Sushi Kaiyo

**• Type & Client:** Seasonal restaurant facade decoration for Sushi Kaiyo, Jakarta. **• Objective & Theme:** To bring the festive spirit of Japan’s famous Tanabata and Summer Matsuri festivals to life, attracting guests and creating an authentic cultural experience. **• Design Concept:** Inspired by traditional Japanese summer festivals, the design features lush green foliage, colorful hanging streamers (fukinagashi), and vibrant paper lanterns. Wishing tags are added to evoke the iconic Tanabata custom, where guests can write their wishes and hang them on bamboo branches. **• Special Features:** - Eye-catching entrance arch fully decorated with natural greenery and festival ornaments. - Authentic Japanese festival elements, blending cultural symbolism with modern aesthetics. - Interactive wishing tags to engage visitors and create memorable moments. **• Results & Highlights:** - Successfully enhanced restaurant visibility and foot traffic during the summer campaign. - Created an immersive, Instagram-worthy backdrop that resonates with both Japanese culture enthusiasts and the wider public. - Strengthened brand identity by showcasing Sushi Kaiyo’s dedication to authenticity and creativity. --- **Short Title:** Sushi Kaiyo – Summer Matsuri **Quick Pitch:** Festive Japanese-inspired decoration celebrating summer traditions and inviting guests to share their wishes.