St. Regis

**• Type & Client:** Seasonal decoration projects for St. Regis Jakarta. **• Overall Objective:** To transform St. Regis Jakarta into an elegant, immersive experience during key festive seasons, celebrating cultural moments with sophisticated and luxurious designs. --- #### 🌙 Ramadan **Theme & Concept:** An elegant, serene atmosphere inspired by Middle Eastern motifs, luxurious golden accents, and warm ambient lighting. Decorative lanterns and geometric patterns reflect the spiritual and communal spirit of Ramadan while staying modern and refined. **Special Features:** - Signature lantern centerpieces and installations. - Golden and neutral color palette for a peaceful, welcoming vibe. - Refined details that invite guests to pause and reflect. **Impact:** - Enhanced guest experience during the holy month. - Created a photogenic focal point that amplified online engagement. - Strengthened St. Regis’s image as a culturally sensitive luxury brand. --- #### 🎄 Christmas **Theme & Concept:** A magical winter wonderland showcasing a majestic white Christmas tree adorned with red and silver ornaments, snowy effects, and an elaborate gingerbread-style fireplace. Gold accents and soft lighting add warmth and luxury. **Special Features:** - Grand Christmas tree with gift boxes and snow base. - Gingerbread-inspired fireplace as a signature display. - Festive floral arrangements with red berries and silver baubles. **Impact:** - Transformed the lobby into a festive, joyful destination. - Became a favorite spot for guests’ holiday photos and social sharing. - Reinforced St. Regis’s reputation for world-class festive experiences. --- #### 🧧 Chinese New Year **Theme & Concept:** A luxurious interpretation of Lunar New Year traditions, using rich red and gold tones to symbolize luck and prosperity. Elegant lantern arrangements and floral installations celebrate heritage while adding contemporary elegance. **Special Features:** - Striking red and gold floral centerpieces and hanging lanterns. - Cultural motifs integrated subtly into modern luxury design. - Highlight installations positioned in key guest areas for maximum impact. **Impact:** - Elevated the festive spirit and guest experience. - Attracted attention from local and international guests, emphasizing cultural respect. - Boosted brand visibility during a peak celebratory season. --- **Quick Taglines:** - *Ramadan:* Elegant Ramadan Serenity at St. Regis - *Christmas:* Magical Christmas Wonderland at St. Regis - *CNY:* Sophisticated Lunar New Year Celebration at St. Regis